Which one of the following activities is not an example of incident coordination?


A. Establishing priorities among incidents.

B. Directing, ordering, or controlling.

C. Synchronised Public information messages.

D. Resolving critical resources issues.


Incident coordination typically involves activities such as establishing priorities, directing, ordering, or controlling resources, and resolving critical resource issues. Synchronised public information messages, while important during an incident, are typically part of the public information and communication function, rather than the core incident coordination activities.

So the correct answer is C. Synchronised Public information messages.

Synchronised public information bulletins are an essential component of incident coordination and management. They include the coordinated dissemination of information to the public, first responders and other stakeholders so that everyone has access to the most up-to-date information and instructions. In this post we will look at what synchronised public information messages are, why they are essential, and how they are used during various crises.

What Are Synchronised Public Information Messages?

 The process of coordinating and distributing consistent and accurate information to the public, media, and other relevant parties during a crisis is referred to as synchronised public information messaging. These messages are intended to inform, educate and guide individuals in affected areas, helping them make educated decisions to ensure their safety and well-being. The term “synchronised” highlights the importance of ensuring that all relevant agencies and organisations are on the same page and communicating in unison.

The Importance of Synchronised Public Information Messages

Effective communication during incidents is critical for several reasons:

Safety:  The basic purpose of public information communication includes public safety. Whether it is a natural disaster, a public health crisis, or a security issue, providing clear and accurate information allows people to take the necessary precautions to protect themselves and their families. This is why this strategy has become a priority in disaster management in the current era.

Mitigating Panic: During a crisis, people often feel anxious and uncertain. Well-coordinated messages help reduce panic by providing essential information and instructions, preventing misinformation from spreading.

Coordinated Response: Synchronised messages ensure that all responding agencies and organisations are working from the same playbook. This prevents confusion and conflicting information, making it easier to manage the incident effectively.

Building Trust: Consistent, reliable communication builds trust between the public and authorities. When people see a unified and coordinated response, they are more likely to follow guidance and comply with safety measures.

Executing Synchronised Public Information Messages

The execution of synchronised public information messages involves several key steps:

Establish a Joint Information System (JIS): A JIS is a framework for coordinating and disseminating information during an incident. It brings together public information officers from various agencies to work collaboratively. The JIS helps ensure that messages are consistent and synchronised.

Develop Key Messages:  In the early stages of a crisis, public information officers deliver critical messages that address critical information needs such as safety instructions, incident status updates, and contact information for resources and support. As a result, the public can protect themselves and their families in advance during disasters.

Message Coordination: Public information officers work together to ensure that the messages are consistent across all communication channels and platforms. This includes social media, press releases, public announcements, and more.

Use a Variety of Communication Channels: To reach the broadest audience, synchronised messages are disseminated through multiple communication channels. These may include traditional media (TV, radio, newspapers), social media, websites, text alerts, and public address systems.

Regular Updates: Public information officers continue to update and refine messages as the situation evolves. Consistency in messaging remains a priority.

Address Public Concerns: Addressing public concerns and questions is an essential part of synchronised messaging. This may involve holding press conferences, setting up hotlines, or utilising social media for real-time interaction.

Synchronised Public Information Messages in Different Incidents

Synchronised public information messages are applicable to a wide range of incidents. Here are a few examples of how they are used in different contexts:

Natural Disasters: In the event of hurricanes, earthquakes, floods, tsunami, land slides or wildfires, synchronised public information messages provide critical information about evacuation orders, shelter locations, road closures, and safety tips.

Public Health Emergencies: During outbreaks of diseases like COVID-19 or any other contagious diseases, public health authorities use synchronised messages to convey information about symptoms, testing locations, vaccination sites, and preventive measures.

Terrorist Attacks: In the aftermath of terrorist incidents, authorities use synchronised messages to provide updates on the situation, safety instructions, and information about areas to avoid.

Mass Casualty Incidents: When large-scale accidents or incidents occur, such as a train derailment or a chemical spill, synchronised messages are crucial for keeping the public informed about the risks and appropriate actions to take.

Civil Unrest: In situations of civil unrest, coordinated public information is essential for keeping the public informed about curfews, protest locations, and police activities.

FAQs (Frequently Asked Questions)

Who is responsible for coordinating synchronised public information messages during an incident?

Synchronised public information messages are typically coordinated by public information officers from various agencies and organisations involved in the incident. They work together to ensure a unified message and the real time information.

What are some key elements of a synchronised public information message?

The primary elements of such messages include clear and concise information, safety instructions, the current status of the incident, and contact information for resources and assistance.

How can the public access synchronised messages during an incident?

Synchronised messages are broadcasted through various communication channels, including TV, radio, social media, websites, text alerts, public address systems, mobile phone messages and press releases. Public announcements and updates are often made at press conferences as well.

Why is it important for messages to be synchronised during an incident?

Synchronised messages ensure that all stakeholders, including the public, first responders, and government agencies, receive consistent and accurate information. This consistency prevents confusion and enhances the overall effectiveness of the incident response.

What role does social media play in synchronised public information messages?

In this digital age, most of the people actively use social media apps and platforms for communication. According to the report we have seen, people are now getting 80 percent of the real-time information through social media platforms. So Social media is a crucial platform for reaching a wide audience quickly. It allows for real-time updates and interaction with the public. However, it’s significant to ensure that information shared on social media is accurate and consistent with other communication channels.

How often should synchronise messages be updated during an incident?

Messages should be updated regularly to reflect the evolving situation. It’s important to strike a balance between providing frequent updates and ensuring that the information remains accurate and consistent, and if any changes are found in the situation then it will be sent again through the proper channel.

What should individuals do when they receive synchronised public information messages during an incident?

Individuals should pay close attention to these messages and follow the provided safety instructions. It’s essential to stay informed and take necessary actions to protect one’s safety and well-being.


Public information messages that are synchronised are essential for effective incident management. They play a crucial role in ensuring that the public and other stakeholders receive clear and consistent information during emergencies and disasters. By coordinating and disseminating these messages, authorities can help mitigate panic, ensure public safety, and build trust within the affected community. In an increasingly interconnected world, effective communication is more critical than ever in managing and responding to incidents of all types.

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